Customer Centric
Design Sprint

50% Design Thinking

25% เนื้อหาและตัวอย่าง

20% ออกแบบโครงการ

ผู้บริหาร
ผู้บริหารระดับกลาง
พนักงาน

จำนวนผู้เข้าร่วม

30 คน

Design & develop innovation projects within 2 days

All organizations today need the ability to create new products, services and solutions to fulfill the new needs and resolve new problems that stakeholders continuously face. At MindDojo, we help leading organizations create new solutions and transform their organizations through facilitating Design Sprints. A Design Sprint is a structured process for solving complex problems and developing new ideas. It usually lasts for 2-5 days and involves a small, cross-functional team of people from different departments and backgrounds, such as product managers, designers, engineers and stakeholders. The focus of a design sprint is on understanding user needs, prototyping and testing ideas and making data-driven decisions.

Organizations we work with conduct hackathons for several reasons:

Customer Centric Design Sprint Accelerating Innovation, Boosting Employee engagement,

Solution Outcomes

Overall, MindDoJo's Design Sprints can provide organizations with a range of benefits, from fostering innovation and employee engagement to improving processes. Some typical outcomes of MindDojo's Design Sprints include:

Prototypes and proofs of concept: Design Sprints often result in functional prototypes or proof of concepts that can be further developed into commercial products.

Increased collaboration: Design Sprints can foster collaboration and cross-functional teamwork, which can help break down silos within an organization.

Improved processes: Design Sprints can lead to the development of new processes or the refinement of existing ones, which can improve efficiency and productivity.

New business opportunities: Design Sprints can lead to the identification of new business opportunities, such as new products, services, or markets.

Solution Overview
The facilitated workshop helps participants to

1

Co-Create better customer centric services and processes with real customers

2

Deeply understand the customer’s point of view on the services they utilize

3

Corporate L&D teams create fully hybrid learning programs that create similar learning outcomes to face to face workshops

4

Subject matter experts from the energy industry discover more effective ways to share their expertise through well deigned workshops

Customer Centric Design Sprint Day 1

Customer Centric Design Sprint Day 2

Time	Workshop
14:45 - 16:30	Customer Journey Mapping : analyze the existing customer’s journeys with the organization and design improvements to deliver superior service in the eyes of the customer
09:00 – 10:30	Experiencing Design Thinking : participants experience design thinking through designing an innovative product or service in pairs
13:00 – 14:30	Empathize & Define : deep-dive techniques on how to gain maximum customer insight and how to take the customer’s point of view when understanding their pains
10:45 - 12:00	Introduction to Design Thinking : an interactive lecture on the key steps and principles of design thinking and human centred design

Time	Workshop
14:45 - 16:30	Testing : teams prepare innovation pitches to test their ideas and present their prototypes to the group to receive feedback and recommendations on next steps
13:00 – 14:30	Creating Prototypes : hands-on prototyping activity where participants create prototypes of their innovative ideas
10:45 - 12:00	Prototyping : mini-lecture on how to move innovative ideas into reality through different prototyping method
09:00 – 10:30	Ideation Session : application of creativity techniques applied to participant’s innovation context

Design Thinking Process

At the heart of our Design Sprints is the Design Thinking Process. Design Thinking is a human-centered, problem-solving approach that is used to create innovative solutions to complex problems. It was originally developed in the field of design but has since been applied to a wide range of industries, including business, education, and healthcare.

The core components of design thinking include empathy for the user, a deep understanding of the problem, a broad range of ideation and prototyping, and rapid experimentation. The goal of design thinking is to create solutions that are not only functional and efficient, but also meet the needs and desires of the people who will use them.

Design thinking has become popular for several reasons, it exercises & and strengthens:

Customer Centricity: Design thinking puts the user at the center of the problem-solving process, ensuring that solutions are tailored to their specific needs and desires.
Problem-Solving: Design thinking provides a structured and effective approach to solving complex problems, helping organizations find innovative solutions that they may not have considered otherwise.
Collaboration: Design thinking encourages cross-functional collaboration and encourages people from different backgrounds and disciplines to work together to create solutions.
Flexibility: Design thinking is highly adaptable and can be applied to a wide range of problems and industries, making it a valuable tool for organizations of all sizes and types.
Creativity: Design thinking fosters creativity and encourages individuals and teams to think outside the box and find new and innovative solutions to problems