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Build better together. Introducing LEGO® SERIOUS PLAY® — a facilitated thinking, communication, and problem-solving methodology for individuals, groups, and organizations. It is an experiential process designed to enhance confidence, creativity, and commitment enabling teams to develop collaborative solutions and strategies for work challenges. Accelerate innovation and business performance through psychological safety and the power of purposeful play. Transform potential into insight and performance.

Image by Vlad Hilitanu


LEGO® SERIOUS PLAY® is a methodology designed to enhance business performance through confidence, creativity, and commitment. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, LSP® deepens the reflection process and supports more effective dialogue, for everyone.

Core Process

LEGO® SERIOUS PLAY® is grounded on a Core Process.

  • Step 1. begins with a challenge posed by the workshop facilitator. In

  • Step 2. participants construct models through specially selected LEGO elements in response to this challenge question. These models then serve as a basis for story sharing and discussion in

  • Step 3. Lastly in

  • Step 4. learnings and reflections are unsurfaced and unlocked collectively.

Application Techniques

Based on objectives and expected outcomes, workshops are custom designed by LSP® trained facilitators using these modular Application Techniques:

  • AT1 | Building Individual Models

  • AT2 | Building a Shared Model

  • AT3 | Creating a Landscape

  • AT4 | Making Connections

  • AT5 | Building a System

  • AT6 | Playing Emergence & Decisions

  • AT7 | Extracting Simple Guiding Principles


LEGO® SERIOUS PLAY® began as an experiential process designed for use in guided workshops with adults to prompt dialogue and encourage reflection, as well as develop problem-solving skills and use of imagination. This innovative approach to interaction is a valuable asset which helps participants open up through the approachable medium of play.


To fully harvest the intelligence and ideas available in your organization, LEGO® SERIOUS PLAY® taps into the human ability to imagine – to describe and make sense of the business at hand, to initiate change and improvement and even to create something radically new.


During the facilitated workshop, participants build with LEGO elements, giving them meaning through story-making and playing out various possible scenarios – a process which deepens understanding, sharpens insight, and socially ‘bonds’ together the group as it ‘plays’ together. LSP® is most effective when there is more than one possible right answer, and when the organization wants to harness all available knowledge within teams to not only find the best possible solution, but to also gain the strongest possible commitment.


The methodology is built upon a process which stems from the heart of LEGO® elements and the LEGO® building system. Looking for a tool to unlock imagination and innovation within the company, the LEGO® Group realized that a solution might be found in the LEGO® System in Play itself: Just as the LEGO® Group had been inspiring children to ‘build their dreams’ for decades, so perhaps adults could be asked to build their visions for future strategy.


LSP® is based on the belief that everyone can contribute to the discussion, the decisions, and the outcome. The LEGO elements work as a catalyst – and when used for building metaphors, they trigger insights that were probably previously unseen. The process guides a free and honest exchange of opinions. The physical and tangible construction allows conversations which flow without the fear of hurting anyone’s feelings.


LSP® helps to unlock new ways of thinking and communications to solve previously unsolved problems. The science behind the methodology includes:

  • Flow | Deliberative disruption to help unlearn & relearn

  • Imagination | Empowering creative capabilities

  • Hand-Brain Connection | Unleash whole-brain thinking

  • Constuctivism Constructionism | Enabling thinking deeper about our thinking

  • Play | Natural way of adapting & developing new skills


LSP® is a tool and technique which improves group problem solving. By utilizing visual, auditory, and kinesthetic skills, the methodology requires participants to learn and listen, and it provides all participants with a voice. It serves as a shared language regardless of culture or position, conducted by a trained  LSP® facilitator. Workshop participants leave with skills to communicate more effectively, to engage their imagination more readily and to approach their work with increased clarity..

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Organizations leverage LEGO® SERIOUS PLAY® when they want to unlock the full potential of their employees – and to encourage everyone to participate, contribute, and collaborate towards the solution. Build better together.

| UNLOCK Creativity & Conversation
| UNLEASH Potential & Performance
| UNCOVER Insight & Understanding


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