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New BiZ Contest : Selection Round

Group
Assessor Group?

1. Market Desirability 35%

10% Clear target audience (Understanding of the target audience)
10% Attractive target audience (Valuable target audience for the organization)
15% Is the value provided to the target audience suitable for their needs or not (Can the target audience easily use this innovation?)

2. Wow Factor (25%)

10% The level of prominence of this innovation (Are there other projects similar to this project?)
10% Is it innovative? (Is this project using the same methods/techniques/concepts)
5% The first reaction to seeing this innovative project (Wow!!! or not?)

3. Operational Feasibility  (20%)

10% Possibility of feasible implementation and action plan (Can be implemented within three years)
5% What resources are needed? (Can provide available resources from within the organization)
5% What changes are happening? (Is this innovation project going to change anything in the organization? How much?)

4. Financial Viability  (10%)

Profitability (How much profit will the organization get?),  Are there other benefits apart from monetary profits - if yes, what are they?

5. Strategic Fit  (10%)

Strategic direction (In line with the main goals and strategies of the organization) &  The strengths of the organization (whether to use strengths of the organization?)
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